Welcome to the IABC/Calgary blog
Search blogs by category or scroll for the latest news, content and happenings. We welcome blog contributions from all members. If you would like to contribute a blog please contact
calgary-communications@iabc.com-
Challenging Your Assumptions About The Metis – Part 2
In part one of my article, I interviewed my good friend and Metis scholar, Matt Hilterman about his tips for communicating with a Metis target audience. At least, that was the plan. As I found out, the question was problematic. Distilling the.
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Treat, or Trick? The Downside to Vanity Metrics and a Focus on Actionable Insights
“Vanity metrics include data such as social media followers, page views, subscribers, and other flashy analytics that are satisfying on paper, but don't move the needle for your business goals.” - HubSpot The Treat It’s true, vanity metrics look good. You’ve.
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Member Spotlight: Jenny Spurr
Jenny Spurr has been an IABC member since 2012. As a devoted member, she is participating in the IABC Mentorship program in her third year as a mentor to counsel and encourage emerging professionals on their journey. Jenny is inspired every day.
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