Authenticity in digital storytelling

By Lindsay Marcaccio Digital storytelling (DST) can be a powerful and effective tool for connecting with your audience; a well produced digital story can influence people’s beliefs and actions. Mike Lang, founder and principal of Mike Lang Stories, discovered the power of DST nine years ago. After his own cancer experience, Mike had created three… Read more

Truth and consent: responsibilities of a communications professional

By Lindsay Marcaccio During a recent trip to Tanzania to assist with a maternal, newborn and child healthcare project, I met fellow communications professional, Rebecca Collett. Rebecca is director of communications with Save the Mothers, and communications & digital engagement manager, Active Aging Research Team at the University of British Columbia.  Rebecca has years of… Read more

True Confessions of a Mentor and Mentee

By Lindsay Marcaccio and Jane Chamberlin We were asked to write about our experience in the IABC mentorship program. First, the basics: we get together every month, often meeting for coffee and chatting about life at work. We’ve also gone to a dance performance together, and now we’re writing together. We’re hoping to do a… Read more

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