Welcome to the IABC/Calgary blog
Search blogs by category or scroll for the latest news, content and happenings. We welcome blog contributions from all members. If you would like to contribute a blog please contact
calgary-communications@iabc.com-
Member Spotlight: Emily Smith
Emily Smith joined IABC in 2010 when she graduated from university. As a member, she enjoys access to IABC educational resources, volunteer opportunities and mentorship program. Emily works as the Manager, Marketing & Customer Care at Qualico Communities Calgary. Transforming the company’s.
Continue Reading » -
Purpose Over Profit: The Shift Toward Purpose-Driven Branding
by Marisa Barber Mandolidis 2020 created “transformational disruption” in the business world and pushed companies to evolve, both immediately and in the long term. These changes range from modified and remote operations, increased focus on employee engagement and mental health, to reconsiderations.
Continue Reading » -
Change the Playbook: Leverage Marketing Principles to Engage Your C-suite
“We’re so much more than t-shirts and buttons!” This is an all too familiar refrain heard among marketing team leads. Whether expressed in the board room or screamed internally, it’s often in response to leaders who mistake marketing for advertising or promotion..
Continue Reading »
