Welcome to the IABC/Calgary blog
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calgary-communications@iabc.com-
Four Ways to Maximize Social Media on a Limited Budget
“There’s just so much noise, you can’t afford to put out content that isn’t relevant to people.” – Sam Paterson Most marketers are on a tight budget. In fact, according to a July 2021 article in Forbes, marketing budgets south of the.
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Challenging Your Assumptions About The Metis – Part 2
In part one of my article, I interviewed my good friend and Metis scholar, Matt Hilterman about his tips for communicating with a Metis target audience. At least, that was the plan. As I found out, the question was problematic. Distilling the.
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Treat, or Trick? The Downside to Vanity Metrics and a Focus on Actionable Insights
“Vanity metrics include data such as social media followers, page views, subscribers, and other flashy analytics that are satisfying on paper, but don't move the needle for your business goals.” - HubSpot The Treat It’s true, vanity metrics look good. You’ve.
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