Welcome to the IABC/Calgary blog
Search blogs by category or scroll for the latest news, content and happenings. We welcome blog contributions from all members. If you would like to contribute a blog please contact
calgary-communications@iabc.com-
Resume Writing for your Primary Audience: The Machines
By Rachel Feddema Today, it’s highly important that you design your resume for an applicant tracking system (ATS) software than it is to make it visually appealing for human readers. An inanimate robot (algorithm) could likely be the first one to eliminate.
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What’s Up with Longform Journalism?
By Jenna Wenkoff While researching longform journalism, I was surprised to see lots of articles vehemently defending its existence. As a young-ish person who only recently started reading journalism, I didn’t realize it needed defending. Turns out many are skeptical of longform.
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Storytelling with Video: A Q&A with Video Marketing Expert Haley Fairclough
By Rachel Feddema Video is one of the most impactful communication tools available to engage audiences and the importance of adopting video in your communication strategy is growing. “Video is becoming a more integral part of our lives, and these trends have.
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