Why is Service Design Important?

Communicators need to understand what Service Design (SD) is and how it fits into their responsibilities, and its importance when planning and designing the new company website, online portal or employee Intranet. While the term User Experience (UX) is a staple in our profession, the term Service Design is less used and understood. Usability engineer… Read more

Soft Skills: Your Keys to Getting Hired and Getting Ahead

“Let’s stop using the term ‘soft skills’. There is nothing soft about them. Let’s call them what they really are — human skills.” – Simon Sinek Years ago, my employer held town hall meetings, usually every quarter. At some point, the floor was open for questions to the CEO. Someone asked him what I thought… Read more

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