Developing an Annual Report that matters

By Sara Williscroft, ABC, CDMP How do you make an Annual Report truly effective? Just ask Bridgette Slater and Cassandra McAuley at Tourism Calgary. This past year, Tourism Calgary’s 2018 Annual Report was awarded not one, but two awards: a 2019 IABC Silver Leaf Award and a 2020 IABC Gold Quill Award of Merit.  We… Read more

Authenticity in digital storytelling

By Lindsay Marcaccio Digital storytelling (DST) can be a powerful and effective tool for connecting with your audience; a well produced digital story can influence people’s beliefs and actions. Mike Lang, founder and principal of Mike Lang Stories, discovered the power of DST nine years ago. After his own cancer experience, Mike had created three… Read more

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