Welcome to the IABC/Calgary blog
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calgary-communications@iabc.com-
Setting Digital Boundaries at Work: Tips for Communicators
A Team Blind study conducted in February 2020 found that 75 percent of marketing and communications professionals reported feeling burned out. Not surprisingly, this was the most of any job function surveyed — with the number one reason being an unmanageable workload. The World.
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Four Ways to Maximize Social Media on a Limited Budget
“There’s just so much noise, you can’t afford to put out content that isn’t relevant to people.” – Sam Paterson Most marketers are on a tight budget. In fact, according to a July 2021 article in Forbes, marketing budgets south of the.
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Challenging Your Assumptions About The Metis – Part 2
In part one of my article, I interviewed my good friend and Metis scholar, Matt Hilterman about his tips for communicating with a Metis target audience. At least, that was the plan. As I found out, the question was problematic. Distilling the.
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