The Changing Effect COVID Has Had on Trust and Communications

By Anna Aldridge Many of us who work in communications and marketing are familiar with the work of Edelman. For 20 years, Edelman, a globally-recognized communications firm has studied trust, a foundation for successful business. To provide useful and relevant content to our members, IABC/Calgary invited Megan Spoore, general manager of Edelman Calgary and a… Read more

Developing an Annual Report that matters

By Sara Williscroft, ABC, CDMP How do you make an Annual Report truly effective? Just ask Bridgette Slater and Cassandra McAuley at Tourism Calgary. This past year, Tourism Calgary’s 2018 Annual Report was awarded not one, but two awards: a 2019 IABC Silver Leaf Award and a 2020 IABC Gold Quill Award of Merit.  We… Read more

Mid-year update from your IABCYYC President

By Natasha Qereshniku With half this board year behind us, it’s a great time for an update to all our amazing members on some of the things your board has been working hard on, and what’s in the works coming up.  From big changes at the international level to impacts from an economy that is… Read more

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