Finetuning a Spokesperson

By Lindsay Marcaccio Having the right person represent a company in times of crisis or celebration is essential for any organization. This person becomes the face of the company, communicating key messages, personifying values and building the company’s reputation. It can be a lot of responsibility for anyone to handle. Luckily, Shael Gelfand of Peak… Read more

From Unconscious Bias to Conscious Communicator with Kim Clark

By Lindsay Marcaccio Kim Clark, diversity, equity and inclusion communications consultant, has long since been an advocate for diversity, equity and inclusion (DEI) in communications. In December, she spoke to a group of communicators from Calgary and Edmonton about the importance of DEI. For Clark, “DEI is not just the responsibility of HR – it’s… Read more

The Changing Effect COVID Has Had on Trust and Communications

By Anna Aldridge Many of us who work in communications and marketing are familiar with the work of Edelman. For 20 years, Edelman, a globally-recognized communications firm has studied trust, a foundation for successful business. To provide useful and relevant content to our members, IABC/Calgary invited Megan Spoore, general manager of Edelman Calgary and a… Read more

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