Welcome to the IABC/Calgary blog
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The Gathering Part 2: Successful brands come down to people
By Scott Sargent Three days at The Gathering summit in February were jam-packed with leaders who shared their secrets to successful brands. In part one, we heard from Airbnb, Marvel, and Yeti who preached the importance of a strong purpose and clear.
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The Gathering Part 1: Top brands share their ticket to success
By Scott Sargent Year six of The Gathering Marketing Summit kicked off on Wednesday, Feb. 19 in Banff, Alberta. For the uninitiated, The Gathering is organized by Cult Collective, and is described as “The annual coming together of the world’s most coveted.
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How do I get to the table? Guest blog by Sheridan McVean
“How do I get to the table?” is a question I have been asked many times by communicators over the course of my career. So, I jumped at the chance to answer this perennial question for the IABC/Calgary blog (and challenged myself.
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