Welcome to the IABC/Calgary blog
Search blogs by category or scroll for the latest news, content and happenings. We welcome blog contributions from all members. If you would like to contribute a blog please contact
calgary-communications@iabc.com-
Harmonizing viewpoints: the exciting reality of external relations
By Jenica Foster It’s a fresh start to the year, which means creating a new reputation plan and gearing up for the launch of the 2019 Classroom Energy Diet Challenge in partnership with Canadian Geographic. Alexandra Beaudoin is a stakeholder relations and.
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How to Maximize Podcasts for Your Business
By Jenica Foster Over the last five years, podcasts have steadily increased in popularity. Why? It could be that there’s fewer gatekeepers when compared with traditional radio. Or maybe it's the connection people feel when they’re listening to a podcast. “Podcasting is.
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Behind the screen: peering into the life of a digital/social marketer
By Jenica Foster Many people see social media as a distraction or escape from their boring job, but not Jenna. She views it as a way to connect and foster community with Albertans. Jenna Matthews is a digital marketing and social media.
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