Welcome to the IABC/Calgary blog
Search blogs by category or scroll for the latest news, content and happenings. We welcome blog contributions from all members. If you would like to contribute a blog please contact
calgary-communications@iabc.com-
Answering the how’s of content development
By Sara Williscroft, ABC, CDMP Everyone knows that content is a critical part of any communications plan. In 1996, Bill Gates penned an essay titled, “Content is King," in which he predicted content would be where the most money would be made.
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Considering PR? Tidbits from a successful career in public relations
By Hayley Dechaine, Mount Royal University PR student Without even the slightest hesitation, Shelly-Ann Frederic, proclaimed, “Oh my gosh, I loved this program!” Frederic graduated from Mount Royal University’s public relations program in 2009; initially, she was unsure about whether she should.
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A communicator’s journey into crisis work
By Brett Zielke Crisis communications is an interesting area within the broader field of communications that – in today’s world and current climate – is both very important, and to the public, not often recognized as such. I know I didn’t realize.
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