Welcome to the IABC/Calgary blog
Search blogs by category or scroll for the latest news, content and happenings. We welcome blog contributions from all members. If you would like to contribute a blog please contact
calgary-communications@iabc.com-
ATB accepts Best of the Best for 2020 and an Award of Excellence for Internal Communications
By Andrea Jastrebski The communications team at ATB is celebrating a third Gold Quill win since 2018 and their first Best of the Best, Special Gold Quill Award, which recognizes the very best communications strategy entries seen across the globe. ATB’s 2018.
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What do I post? Strategies for making your next social media post stick
By Sara Williscroft, ABC, CDMP You know your goals. You’ve identified your measurable objectives. Your audience is defined and segmented. The next step: plan and execute your content. In today’s pandemic reality, your content is still being read and digested. In fact,.
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How to avoid making another boring corporate video
By Sara Williscroft, ABC, CDMP Think of the last video you saw online. Now think about the last corporate one. My guess is that the corporate one was less memorable. As online video content popularity grows, the pressure to produce sticky videos.
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