Challenging Your Assumptions About The Metis – Part 2

In part one of my article, I interviewed my good friend and Metis scholar, Matt Hilterman about his tips for communicating with a Metis target audience. At least, that was the plan. As I found out, the question was problematic. Distilling the Metis Nation of Alberta down into a target audience felt very smothering to… Read more

Creating meaningful mentorship connections in an era of physical distancing

By Kristin McVeigh, Co-Director IABC/Calgary, Career Services (Mentorship) Mentorship relationships typically include chats over coffee, attending professional development and networking events and even the occasional meal. In the IABC/Calgary Mentorship Program, we are always looking for unique ways to stay connected. This year has been no different, with the added task of building connection in a… Read more

Why is Service Design Important?

Communicators need to understand what Service Design (SD) is and how it fits into their responsibilities, and its importance when planning and designing the new company website, online portal or employee Intranet. While the term User Experience (UX) is a staple in our profession, the term Service Design is less used and understood. Usability engineer… Read more

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