Five Ways to Make Your Communications More Inclusive

Written by Hailey McBurney More than anyone, communicators understand that perception is reality. What people see, hear, and experience is truth—intent notwithstanding. Often when we talk about diversity, equity and inclusion, the tendency is to look at photos to confirm that people from different racial and ethnic backgrounds are included. However, this focus only on… Read more

Purpose Over Profit: The Shift Toward Purpose-Driven Branding

by Marisa Barber Mandolidis 2020 created “transformational disruption” in the business world and pushed companies to evolve, both immediately and in the long term. These changes range from modified and remote operations, increased focus on employee engagement and mental health, to reconsiderations of overall marcomm strategy. Within this evolution of business has been the move… Read more

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