“We’re so much more than t-shirts and buttons!” This is an all too familiar refrain heard among marketing team leads. Whether expressed in the board room or screamed internally, it’s often in response to leaders who mistake marketing for advertising or promotion. Even when those decisions are well-intentioned, many marketing professionals often find they’re at… Read more
“There’s just so much noise, you can’t afford to put out content that isn’t relevant to people.” – Sam Paterson Most marketers are on a tight budget. In fact, according to a July 2021 article in Forbes, marketing budgets south of the border were reduced this year to an extraordinarily low percentage of company revenue…. Read more
“Vanity metrics include data such as social media followers, page views, subscribers, and other flashy analytics that are satisfying on paper, but don’t move the needle for your business goals.” – HubSpot The Treat It’s true, vanity metrics look good. You’ve reached 1,000 new followers after that paid ad campaign? Wow! 5,000 website visits… Read more
