By Andrea Jastrebski In the coming months, case studies on delivering top-notch communications strategies during a pandemic are likely to make up some of your reading material. One company doing the COVID-19 communication strategy well is Tervita Corporation (Tervita). Tervita’s 2020 strategy has all the elements of a textbook communications strategy while doing a super… Read more
By Anna Aldridge Many of us who work in communications and marketing are familiar with the work of Edelman. For 20 years, Edelman, a globally-recognized communications firm has studied trust, a foundation for successful business. To provide useful and relevant content to our members, IABC/Calgary invited Megan Spoore, general manager of Edelman Calgary and a… Read more
By Natasha Qereshniku, IABC/Calgary Past President Amidst a crazy year, volunteering the little downtime you do have to be Vice President of IABC/Calgary may feel like a big ask. Especially in a capacity that requires a little more time than your average volunteer opportunity. I hear you and I’ve been there, but just like my… Read more
