By Brett Zielke Marketing and advertising for US elections has changed over the years as technology has grown. Roosevelt successfully utilized radio, Kennedy’s win was largely attributed to his decisive victories in the first ever televised debates with Nixon, and Obama’s early adoption of social media led the way to his improbable victory in 2008…. Read more

By Lindsay Marcaccio Many of us are unaware we carry biases towards gender, race, religion, ethnicity, etc. These are known as implicit or unconscious biases. Our lived and cultural experiences, upbringing and media shape our unconscious thoughts about others, and often influence our communications. What is implicit bias? According to Nobel laureate Daniel Kahneman, implicit… Read more

By Brett Zielke As a result of COVID-19, 2020 has been a challenging year and that has meant communicators have had to become creative in how they launch campaigns, connect with their target audiences, and how they keep companies united while working apart. Here are my top five communications trends since the global pandemic was… Read more