By Cora Palumbo In an increasingly globalized world, combined with the COVID-19 pandemic, an organization’s online presence is more accessible than ever across the globe. For communications professionals, this means shaping messages that are both inclusive and culturally considerate. Your organization’s geographical location does not determine the cultural context of communication, but rather the diversity… Read more
By Sara Williscroft Remember the “we’re all in this together” message from early in the pandemic lockdown? It was the overwhelming message of unity that helped us get through the early restrictions. Fast forward to today, where people are finding more differences in their opinions about the pandemic than similarities. Thoughts and behaviours range from… Read more
By Brett Zielke Marketing and advertising for US elections has changed over the years as technology has grown. Roosevelt successfully utilized radio, Kennedy’s win was largely attributed to his decisive victories in the first ever televised debates with Nixon, and Obama’s early adoption of social media led the way to his improbable victory in 2008…. Read more
