By Lindsay Marcaccio Kim Clark, diversity, equity and inclusion communications consultant, has long since been an advocate for diversity, equity and inclusion (DEI) in communications. In December, she spoke to a group of communicators from Calgary and Edmonton about the importance of DEI. For Clark, “DEI is not just the responsibility of HR – it’s… Read more
By Andrea Jastrebski In the coming months, case studies on delivering top-notch communications strategies during a pandemic are likely to make up some of your reading material. One company doing the COVID-19 communication strategy well is Tervita Corporation (Tervita). Tervita’s 2020 strategy has all the elements of a textbook communications strategy while doing a super… Read more
By Anna Aldridge Many of us who work in communications and marketing are familiar with the work of Edelman. For 20 years, Edelman, a globally-recognized communications firm has studied trust, a foundation for successful business. To provide useful and relevant content to our members, IABC/Calgary invited Megan Spoore, general manager of Edelman Calgary and a… Read more
