By Andrea Jastrebski 2020’s now behind us, but the learnings, the changes, and the new way of doing our work continue to colour everything we are doing in 2021. I’m paraphrasing how director of communications at Kal Tire, Tracy Cobb, sees the next six months in the communications field. Recently, Cobb shared with us how… Read more
By Lindsay Marcaccio Kim Clark, diversity, equity and inclusion communications consultant, has long since been an advocate for diversity, equity and inclusion (DEI) in communications. In December, she spoke to a group of communicators from Calgary and Edmonton about the importance of DEI. For Clark, “DEI is not just the responsibility of HR – it’s… Read more
By Andrea Jastrebski In the coming months, case studies on delivering top-notch communications strategies during a pandemic are likely to make up some of your reading material. One company doing the COVID-19 communication strategy well is Tervita Corporation (Tervita). Tervita’s 2020 strategy has all the elements of a textbook communications strategy while doing a super… Read more
