Branding that thrives, not just survives

By Cora Palumbo We are approaching the one-year mark since Canada began instilling province-to-province restrictions as a result of COVID-19. The already digital era we are living in is increasingly dependent on our technology platforms to communicate. Now, more than ever it is important to revisit your organization’s online visibility to accommodate the times and… Read more

Overcoming objections

By Lindsay Marcaccio What do you do when your client or manager objects to your idea after you’ve delivered your pitch? It’s not easy to hear no but it’s bound to happen. Fortunately, there are ways to help you learn from the situation if not turn the no into a yes. Jenny Spurr, founder of… Read more

To Mentor or To Mentee? Eight Benefits of a Mentorship

By Andrea Jastrebski Have you found yourself wondering, “What’s next for my career?” Enter mentorship. Communications professionals suggest that mentorship can help achieve career goals and especially when goals are undefined. With 2020 asking us to embrace change and navigate the new, this year might be a great time to learn new trade tricks by… Read more

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