Understanding Audiences in the Cookieless Future

By Rachel Feddema Safari and Firefox no longer support third-party cookies and Google is planning to discontinue their use in Chrome by 2022. Why is this important? Phasing out third-party cookies will change digital marketing strategies drastically, alter how ads and digital content are experienced online, and potentially hinder our ability to understand and target… Read more

If leadership is your calling, don’t miss this opportunity!

It’s that time of year again! Nominations are now open for the 2021-2022 IABC/Calgary Board. Next year will be an exciting time as IABC/Calgary continues to evolve to unique and changing times. Be part of the strategic conversations as we work together to continue to support our local members and create connection within our communications… Read more

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