Are Photoshop Skills Necessary in 2021?

By Jenna Wenkoff With the advent of applications such as Canva that allow you to create infographics in minutes, are Photoshop skills still necessary? I looked into the pros and cons of each, and what employers are looking for.  Does Photoshop Offer More Than Canva?  Most communicators are familiar with image editing programs like Photoshop… Read more

Understanding Audiences in the Cookieless Future

By Rachel Feddema Safari and Firefox no longer support third-party cookies and Google is planning to discontinue their use in Chrome by 2022. Why is this important? Phasing out third-party cookies will change digital marketing strategies drastically, alter how ads and digital content are experienced online, and potentially hinder our ability to understand and target… Read more

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