The role of communications in addressing vaccine hesitancy

Some Calgarians are hesitant to take the COVID-19 vaccine. They are concerned because they think the vaccine development was rushed, and so its safety and efficacy cannot be trusted. There are also myths such as the vaccine enters your cells and changes your DNA or the vaccine itself can give you COVID.  I talked with… Read more

3 Ways Keyword Research Can Improve Your Content

By Rachel Feddema Keywords are the terms and phrases that people enter into search engines to find answers and discover new things, and keyword research is the process of figuring out which keywords are high ranking (frequently used) for a particular topic.  If we utilize high ranking and relevant keywords in our online writing, it… Read more

Are Photoshop Skills Necessary in 2021?

By Jenna Wenkoff With the advent of applications such as Canva that allow you to create infographics in minutes, are Photoshop skills still necessary? I looked into the pros and cons of each, and what employers are looking for.  Does Photoshop Offer More Than Canva?  Most communicators are familiar with image editing programs like Photoshop… Read more

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