It’s time to revisit your key messages again in 2021

By Cora Palumbo The COVID-19 pandemic changed the communication landscape and the way people use the internet. From screen time to mental health, the pandemic reshaped the way stakeholders are living and it’s time for communicators to refresh their strategic approaches to accommodate those changes.  Your organization and the nature of its relationship with stakeholders… Read more

Member Spotlight: Ashley Breen

Ashley Breen has been an IABC member since 2015. She joined IABC as a student member and rejoined as a professional member about six years ago, to be part of the communication professionals community that offers insight and perspective into the industry. Ashely says she believes the resources made available by IABC are invaluable.  “Internal… Read more

Using ‘They’ as a Gender Pronoun in Communications

By Jenna Wenkoff While studying communications a professor told us not to use ‘they’ as a gender pronoun to avoid confusing our audience. As companies embrace diversity and inclusion, this statement excludes transgender individuals who do not identify as male or female. There are many pronouns used to refer to non-binary individuals, but one of… Read more

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