By Andrea Jastrebski Environmental, social and governance (a.k.a. ESG), communications is a hot topic among communicators today. Am I right? Last month IABC/Calgary hosted Rhona DelFrari, chief sustainability officer and senior vice-president, stakeholder engagement at Cenovus Energy for a conversation about the evolution of the communications professional and the shift to a career in sustainability… Read more
By Jenna Wenkoff Presentation slides have always run the risk of being boring. I think back to university lectures in dimly lit rooms and slides with walls of text. Now that presentations are being done over Zoom and we often can’t see our audience, the threat of boring slides is greater than ever. Due to… Read more
By Rachel Feddema Working with influencers can be an efficient way to generate awareness for your brand and increase consideration among your target audiences on social media, but how can you ensure that your campaign is delivering your brand message accurately? Find individuals whose values align with your brand Selecting the right people to work… Read more
