By Jenna Wenkoff Presentation slides have always run the risk of being boring. I think back to university lectures in dimly lit rooms and slides with walls of text. Now that presentations are being done over Zoom and we often can’t see our audience, the threat of boring slides is greater than ever. Due to… Read more
By Rachel Feddema Working with influencers can be an efficient way to generate awareness for your brand and increase consideration among your target audiences on social media, but how can you ensure that your campaign is delivering your brand message accurately? Find individuals whose values align with your brand Selecting the right people to work… Read more
By Cora Palumbo The COVID-19 pandemic changed the communication landscape and the way people use the internet. From screen time to mental health, the pandemic reshaped the way stakeholders are living and it’s time for communicators to refresh their strategic approaches to accommodate those changes. Your organization and the nature of its relationship with stakeholders… Read more
