By Rachel Feddema Working with influencers can be an efficient way to generate awareness for your brand and increase consideration among your target audiences on social media, but how can you ensure that your campaign is delivering your brand message accurately? Find individuals whose values align with your brand Selecting the right people to work… Read more
By Cora Palumbo The COVID-19 pandemic changed the communication landscape and the way people use the internet. From screen time to mental health, the pandemic reshaped the way stakeholders are living and it’s time for communicators to refresh their strategic approaches to accommodate those changes. Your organization and the nature of its relationship with stakeholders… Read more
Ashley Breen has been an IABC member since 2015. She joined IABC as a student member and rejoined as a professional member about six years ago, to be part of the communication professionals community that offers insight and perspective into the industry. Ashely says she believes the resources made available by IABC are invaluable. “Internal… Read more
