By Jenna Wenkoff While researching longform journalism, I was surprised to see lots of articles vehemently defending its existence. As a young-ish person who only recently started reading journalism, I didn’t realize it needed defending. Turns out many are skeptical of longform content because it opposes traditional journalism’s short, snappy, eye catching approach. What is… Read more
By Rachel Feddema Video is one of the most impactful communication tools available to engage audiences and the importance of adopting video in your communication strategy is growing. “Video is becoming a more integral part of our lives, and these trends have only accelerated over the past year and a half with more video streaming… Read more
By Andrea Jastrebski Environmental, social and governance (a.k.a. ESG), communications is a hot topic among communicators today. Am I right? Last month IABC/Calgary hosted Rhona DelFrari, chief sustainability officer and senior vice-president, stakeholder engagement at Cenovus Energy for a conversation about the evolution of the communications professional and the shift to a career in sustainability… Read more
