If you do the how without the why, you might be doing beautiful marketing reports, but they aren’t helping anything. – Lindsey Wiebe Have you ever received an email from your leadership or a marketing project sponsor asking for some ‘statistics’ on a project? Starting down the road of discovery on a marketing project brings… Read more
By Cora Palumbo Finding the right candidate for a role can be challenging. Someone who fits in with the team produces quality deliverables and furthers organizational objectives is a tall order to achieve based on resumes, cover letters and interviews alone. Hiring and working with student interns is a great opportunity for organizations to discover… Read more
By Catherine Francis The term “creative” can be a double-edged sword. While working collaboratively with creative teams can come with prestige – as creativity is highly valued in our entrepreneurial, post-industrial era – it can also be associated with a constellation of psychological traits, ranging from neuroticism to psychosis. The notion of volatility often associated… Read more
