“There’s just so much noise, you can’t afford to put out content that isn’t relevant to people.” – Sam Paterson Most marketers are on a tight budget. In fact, according to a July 2021 article in Forbes, marketing budgets south of the border were reduced this year to an extraordinarily low percentage of company revenue…. Read more
“Vanity metrics include data such as social media followers, page views, subscribers, and other flashy analytics that are satisfying on paper, but don’t move the needle for your business goals.” – HubSpot The Treat It’s true, vanity metrics look good. You’ve reached 1,000 new followers after that paid ad campaign? Wow! 5,000 website visits… Read more
“Let’s stop using the term ‘soft skills’. There is nothing soft about them. Let’s call them what they really are — human skills.” – Simon Sinek Years ago, my employer held town hall meetings each quarter. At some point, the floor was open for questions to the CEO. On one occasion, someone asked him what… Read more
