You have to start from the default position that nobody cares. – Mike MacKinnon If you agree with Steve Martin’s words in one of my favourite articles, you’re one of the lucky few for whom writing is an easy, joyful experience. But for many of us, a blank screen with a blinking cursor can be… Read more
If you do the how without the why, you might be doing beautiful marketing reports, but they aren’t helping anything. – Lindsey Wiebe Have you ever received an email from your leadership or a marketing project sponsor asking for some ‘statistics’ on a project? Starting down the road of discovery on a marketing project brings… Read more
By Catherine Francis The term “creative” can be a double-edged sword. While working collaboratively with creative teams can come with prestige – as creativity is highly valued in our entrepreneurial, post-industrial era – it can also be associated with a constellation of psychological traits, ranging from neuroticism to psychosis. The notion of volatility often associated… Read more
