By Lindsay Marcaccio Digital storytelling (DST) can be a powerful and effective tool for connecting with your audience; a well produced digital story can influence people’s beliefs and actions. Mike Lang, founder and principal of Mike Lang Stories, discovered the power of DST nine years ago. After his own cancer experience, Mike had created three… Read more

By Sara Williscroft, ABC, CDMP You know your goals. You’ve identified your measurable objectives. Your audience is defined and segmented. The next step: plan and execute your content.  In today’s pandemic reality, your content is still being read and digested. In fact, it could be even more popular as more people are spending their time… Read more

By Bianca Boyd, interim general manager, Edelman Calgary  I think we can all agree that what we are going through together and many of its effects – shifts in attitudes, values and behaviours – will last far beyond the end of the coronavirus pandemic.  As communicators, we are acutely aware that our actions and word… Read more