By Scott Sargent Do you listen to a podcast regularly? As of 2019, Apple hosts over 750,000 shows and 24 million episodes worldwide. But why has this format of media communication become so popular? For one, they are easily available when you may not have time to read or watch a video. If you’re like… Read more
By Sara Williscroft, ABC, CDMP Everyone knows that content is a critical part of any communications plan. In 1996, Bill Gates penned an essay titled, “Content is King,” in which he predicted content would be where the most money would be made on the internet in the future. In 2017, Re:Create Coalition published a report… Read more
By Scott Sargent I recently had the pleasure of speaking with Michelle MacPherson, principal at Maven & Mention. Michelle is an expert in content creation, strategy and community management. She also happens to be a director with IABC/Calgary. Michelle describes her role as a storyteller of meaningful content, nurturing an authentic social media presence and… Read more
