Communications strategy in 2020 – Kelly Sansom shares the successes of Tervita Corporation’s 2020 strategy

By Andrea Jastrebski In the coming months, case studies on delivering top-notch communications strategies during a pandemic are likely to make up some of your reading material. One company doing the COVID-19 communication strategy well is Tervita Corporation (Tervita).  Tervita’s 2020 strategy has all the elements of a textbook communications strategy while doing a super… Read more

Developing an Annual Report that matters

By Sara Williscroft, ABC, CDMP How do you make an Annual Report truly effective? Just ask Bridgette Slater and Cassandra McAuley at Tourism Calgary. This past year, Tourism Calgary’s 2018 Annual Report was awarded not one, but two awards: a 2019 IABC Silver Leaf Award and a 2020 IABC Gold Quill Award of Merit.  We… Read more

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