Personally, I’ve learned that most people you’re reporting to have that kind of analytical mindset, and the conversation becomes “Well, that’s great that you have this idea. How are you going to know if something works? How are you going to know what success is?” – Megan Kurcwal Entering a marketing role at a start-up… Read more
You have to start from the default position that nobody cares. – Mike MacKinnon If you agree with Steve Martin’s words in one of my favourite articles, you’re one of the lucky few for whom writing is an easy, joyful experience. But for many of us, a blank screen with a blinking cursor can be… Read more
If you do the how without the why, you might be doing beautiful marketing reports, but they aren’t helping anything. – Lindsey Wiebe Have you ever received an email from your leadership or a marketing project sponsor asking for some ‘statistics’ on a project? Starting down the road of discovery on a marketing project brings… Read more
