Why good engagement leads to good business

Once upon a time, the world of communications was relatively straightforward and even the most complex strategies were grounded in satisfying two main goals on the top line: managing media and keeping shareholders happy. As the local economy continues to heal and grow, not only are we seeing the emergence of new players helping to… Read more

Inspiring communications teams with Indigenous voices

Imagine having a communications department inspired by the art of traditional oral storytelling and at the same time, guarantee the concepts of Truth and Reconciliation become more than mere buzzwords. A Calgary business communications innovation is being launched just ahead of The National Day of Truth and Reconciliation that promises to do just that and… Read more

Director Connector #2: Lindsay Marcaccio

Written by Prarthna Thakore As part of our new Director Connector series, I had the chance to speak with Lindsay Marcaccio and learn more about her exciting journey into communications and onto the IABC Calgary board.

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