By Alicia Barreto Jaime Advertising through social media is quite common these days. Call to action buttons are gaining more and more popularity through mobile devices and advertisers looking to engage with consumers. Twitter and Instagram are a clear example of this relatively new advertising scheme. Last month, Andrew Bragdon, Revenue Product Manager at Twitter,… Read more

(Credit to Jeff Foxworthy) I’m routinely asked for a referral to a consultant who will do…something. Or have someone introduce themselves as a consultant. And yet…I think it’s time to get our terms straight. After all, we’re communicators aren’t we? There definitely is some grey area among these three categories but I hope this helps… Read more

Cassandra Richards, Account Director, Hill+Knowlton Strategies In this economy, change is vital. But, it’s hard; hard to initiate and harder still to successfully implement. At last week’s Internal Communications Meet-up, Peter Hunt, senior associated at H+K Strategies Alberta talked about the challenges, and opportunities, this new reality brings for internal communicators. With change now inevitable,… Read more