By Jordana Daum, Volunteer Services Coordinator, IABC/Calgary If you run into a friend in the plus 15’s of downtown Calgary and inquire as to their well-being, there always seems to be one word that you hear, busy. Variations of this response include but are not limited to: “I am crazy busy,” “work is so busy,”… Read more

By Kristy Dixon A reality of being a communications professional is that we receive a lot of feedback. For example, your latest media release may have five iterations, a technical infographic you helped create could require twice as many changes, and who knows how many edits you might make before that video hits YouTube. Writing… Read more

By Alicia Barreto Jaime Advertising through social media is quite common these days. Call to action buttons are gaining more and more popularity through mobile devices and advertisers looking to engage with consumers. Twitter and Instagram are a clear example of this relatively new advertising scheme. Last month, Andrew Bragdon, Revenue Product Manager at Twitter,… Read more