By Kristy Dixon A reality of being a communications professional is that we receive a lot of feedback. For example, your latest media release may have five iterations, a technical infographic you helped create could require twice as many changes, and who knows how many edits you might make before that video hits YouTube. Writing… Read more

By Alicia Barreto Jaime Advertising through social media is quite common these days. Call to action buttons are gaining more and more popularity through mobile devices and advertisers looking to engage with consumers. Twitter and Instagram are a clear example of this relatively new advertising scheme. Last month, Andrew Bragdon, Revenue Product Manager at Twitter,… Read more

(Credit to Jeff Foxworthy) I’m routinely asked for a referral to a consultant who will do…something. Or have someone introduce themselves as a consultant. And yet…I think it’s time to get our terms straight. After all, we’re communicators aren’t we? There definitely is some grey area among these three categories but I hope this helps… Read more