By Lindsay Marcaccio As communications professionals we often find ourselves juggling multiple projects and deadlines while balancing ongoing interruptions and distractions; it’s imperative we stay on task to finish the job. Who better to ask than our own experienced IABC/Calgary board members what tactics a busy communications professional should use to stay focused? A tip… Read more
By Scott Sargent I recently had the pleasure of speaking with Michelle MacPherson, principal at Maven & Mention. Michelle is an expert in content creation, strategy and community management. She also happens to be a director with IABC/Calgary. Michelle describes her role as a storyteller of meaningful content, nurturing an authentic social media presence and… Read more
By Kathleen Bell, ABC SCMP Show, not tell. Letting my clients speak for me. Having my work stand on its own. Yup, there’s a number of ways that I’ve talked myself *out* of bragging and sharing any hubris with others. Can I blame it on my mother? She raised a nice girl who has a… Read more
