By Brett Zielke As a result of COVID-19, 2020 has been a challenging year and that has meant communicators have had to become creative in how they launch campaigns, connect with their target audiences, and how they keep companies united while working apart. Here are my top five communications trends since the global pandemic was… Read more
By Lindsay Marcaccio At some point in the last six months, due to the changing political, environmental and economical landscapes, we have all had to review strategies and pivot to adjust to the new normal of doing business. For Karen Cook senior manager, communications for the Faculty of Nursing at the University of Calgary, this… Read more
By Sara Williscroft, ABC, CDMP The investment world is changing. Gone are the days where cash flow and debt were the sole indicators of a company’s success. Investors are now looking at risk from an Environment, Social and Governance (ESG) perspective. They are digging into the environmental impacts of companies’ operations, how companies are making… Read more