By Cora Palumbo The COVID-19 pandemic changed the communication landscape and the way people use the internet. From screen time to mental health, the pandemic reshaped the way stakeholders are living and it’s time for communicators to refresh their strategic approaches to accommodate those changes.  Your organization and the nature of its relationship with stakeholders… Read more

By Rachel Feddema Keywords are the terms and phrases that people enter into search engines to find answers and discover new things, and keyword research is the process of figuring out which keywords are high ranking (frequently used) for a particular topic.  If we utilize high ranking and relevant keywords in our online writing, it… Read more

By Rachel Feddema Safari and Firefox no longer support third-party cookies and Google is planning to discontinue their use in Chrome by 2022. Why is this important? Phasing out third-party cookies will change digital marketing strategies drastically, alter how ads and digital content are experienced online, and potentially hinder our ability to understand and target… Read more