Congratulations to all the communicators who have received a Gold Quill this year. It’s great to see your hard work acknowledged and celebrated on the global stage. Every year IABC/Calgary shows the amazing talent we have here in our chapter as the Gold Quill program recognizes communications excellence worldwide. IABC International shared that this year’s… Read more

The word “entrepreneurship” sounds a bit scary. One tends to immediately think it’s a tough thing to accomplish and that it requires a lot of money for a start; however, those views on the entrepreneur’s mindset are misguided. Entrepreneurship is 50% attitude and 50% action; therefore, the “I don’t have time” idea is toxic. You… Read more

In Marketing, there is a huge difference between desires and needs. Professionals involved in this area create desires and satisfy needs. Technology has impacted our lives in aspects related to health, business, and entertainment. Nowadays it has become even more complicated to distinguish a need from a desire. Abraham Maslow, a US psychologist, published a… Read more