March 25 Crisis Communications Workshop

Is your organization truly prepared for a crisis? Join us for an interactive evening workshop where you’ll shift from viewing crisis communications as a static plan to building out a dynamic, living program.

You’ll learn how to structure a comprehensive crisis communications program where preparedness is woven into everyday practice, not confined to a file folder on Sharepoint. Using an all-hazards, scenario-based approach, we’ll explore how to embed resilience into your organizational culture.

Then we’ll shift to hands-on application: understanding different exercise types, setting meaningful objectives, and working collaboratively to select scenarios that strengthen your team’s readiness and keep your program alive.

Whether you’re developing your first crisis framework or transforming an existing plan into an active program, you’ll leave with actionable strategies you can implement immediately.

Who should attend: Intermediate to senior communications professionals responsible for or interested in crisis preparedness, business continuity, or organizational resilience.

About the speakers:

Jacquelynn Twarzynski, SCMP, ABC works with organizations to level-up their communications through strategic planning and problem-solving. As a consultant, she tackles diverse projects across public, private, and nonprofit sectors, with particular expertise in issues management, crisis communications, audits, and organizational change. Jacquelynn is a former IABC Board member, chapter President, longtime mentor, and awards judge.

Tara Tobler is an accomplished business continuity professional with 25+ years of experience spanning crisis management, risk management, and consulting across multiple industries including municipalities, healthcare, oil and gas, and technology. She leads business continuity program developments and assessments, delivering fit-for-purpose solutions aligned with organizational objectives. Tara also instructs for the Disaster Recovery Institute, teaching certification courses and co-developing their exercise design curriculum.