Personally, I’ve learned that most people you’re reporting to have that kind of analytical mindset, and the conversation becomes “Well, that’s great that you have this idea. How are you going to know if something works? How are you going to know what success is?” – Megan Kurcwal Entering a marketing role at a start-up… Read more
By Jenna Wenkoff Presentation slides have always run the risk of being boring. I think back to university lectures in dimly lit rooms and slides with walls of text. Now that presentations are being done over Zoom and we often can’t see our audience, the threat of boring slides is greater than ever. Due to… Read more
By Andrea Jastrebski 2020’s now behind us, but the learnings, the changes, and the new way of doing our work continue to colour everything we are doing in 2021. I’m paraphrasing how director of communications at Kal Tire, Tracy Cobb, sees the next six months in the communications field. Recently, Cobb shared with us how… Read more