• 8:30 am - 4:30 pm
  • Delta Calgary Downtown
  • Friday May 10th, 2019

Strategies and stories to understand your audience, connect with them, and drive engagement

It has never been more challenging to be a communicator. Every day we are having to fight through the clutter to reach our audiences. And even if we do find a way to break through, our message has to be the one that sticks. This is an attention economy where information is as much our friend as it is our enemy.

As communicators we need to understand so much:

  • What information is out there
  • How is that information conveyed
  • Who are we trying to reach
  • Why are we trying to reach THEM
  • Why should they pay attention to US?

Join us for IABC Calgary’s annual conference¬†Transform: Understanding, where experts will help you better understand today’s environment and share strategies and tools to lead to a better understanding of your audience, so you can connect and engage to achieve your goals.

Confirmed speakers

More great speakers are being confirmed every week.

Kristine Neil
Partner, Stone-Olafson

Understanding audiences: How a deep understanding of your audience transforms communication

Benjamin Morgan
Principal, Centre for Crisis & Risk Communications

Understanding risk: The importance of understanding risk and how to prepare to respond when it matters most

Doug Lacombe
President, Communicatto

Understanding influencers: The role of influencers in communications

Megan Spoore
General Manager, Edelman Calgary

Understanding trust: What is trust, why does it matter and what does that mean for Canadian communicators?

Rachel Maclean
Social Media Presenter, CBC Calgary

Understanding storytelling


Places are limited for this annual event.

General tickets for IABC members and non members

See you there!

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