• 8:30 am - 11:30 am
  • Ranchmen's Club 710 13 Ave SW Calgary AB T2R 0K9
  • 28 February 2019

Rachelle Lee, President Einblau & Associates

Join us for this fantastic workshop featuring Rachelle Lee, President Einblau & Associates.

Who should attend? 

This workshop is targeted toward senior communicators and team leaders.

You must email calgary-events@iabc.com to register. This is because the workshop includes a pre-event activity to maximise the value for you. The payment method will be shared after you register.

Following the workshop is a luncheon, also featuring Rachelle Lee, open to all communicators no matter their experience or role, including attendees from the workshop who wish to stay on for lunch.

IABC members who attend can also earn credits towards CMP/SCMP certification.

Workshop overview

8:30 a.m. to 11:30 a.m.

Today’s workplace has many competing priorities. This makes it ever more challenging for senior communicators to gain commitment from top decision-makers for strategic communications initiatives. Using an effective “coaching” methodology to discuss your ideas improves the chance of gaining support and delivering positive results for the organization. Furthermore, the coaching method allows communicators to support others responsible for the organization’s strategic directions by assisting them in responding to issues.

The material from this seminar can be immediately applied on-the-job. Einblau & Associates aim to provide IABC members with skills training that they have proven is effective through their own lived experience. They have also taught this methodology to over 1800 organization leaders.

Learning objectives

The workshop goals are:

  • To provide senior communicators with a real-world, practical model of coaching upward to create more influence with top decision-makers
  • To teach an easy-to-use process and demonstrate the skills involved
  • To allow participants to apply the process and skills in a practice situation.

This workshop is three hours long and covers:

  • Commitment versus motivation as a means to getting support for your ideas
  • What communicators can do to positively influence commitment from decision-makers
  • Helps and hindrances to successful coaching conversations
  • Learning essential communication skills specific to coaching
  • Creating effective opening statements and managing a successful conversation
  • How this specific coaching methodology enables you to effectively handle resistance, defensiveness and other emotions that get in the way of getting support for your strategic ideas.


Morning workshop

  • $100 for members
  • $140 for non-members
  • $80 for student members
  • $105 for student non-members

Morning workshop and luncheon

  • $115 for members
  • $160 for non-members
  • $90 for student members
  • $120 for student non-members


Please email calgary-events@iabc.com to register.

The payment method will be shared after you register.

The Presenter – Rachelle Lee, President Einblau & Associates

Rachelle is an organization development and management consultant specializing in executive training and coaching, leadership assessments and strategic planning. Her work is focused on helping leaders create a positive and successful future and a motivating work environment.

She holds certification in a number of leadership development programs, including the Emotional Intelligence assessment, EQi 2.0, The Strength Deployment Inventory (SDI), The Five Dysfunctions of a Team, the Management Effectiveness Profile System (MEPS) and Coaching for Commitment. These programs, along with her knowledge and experience in various management roles, makes her a sought-after leadership coach.

Rachelle has provided consulting and advisory services across industry sectors as wide ranging as engineering, financial services, manufacturing, graphic design/advertising, health care and social services. She has worked in a variety of corporate and mid-sized businesses and was previously CEO of a Canadian communications research company.

Rachelle works for Einblau & Associates, a full-service management consulting firm specializing in organization development. From their offices in Vancouver, Calgary and Washington, they provide consulting services and training programs focused on management practices and continuous improvement. Einblau & Associates help clients identify issues critical to their business success and assist in implementing practical, effective solutions. Since 1985, Einblau & Associates has helped clients achieve their business goals by increasing productivity and improving quality of work life. The firm has provided services to clients in Canada, the United States and China. They are very proud that a number of clients have been working with them for more than 15 years. They are a team of organization development consultants who support clients in building their company value with people.

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