- All Day
- Sunday 27 and Monday 28 October 2019
In the world of strategic communication management, data drives everything from strategic planning to audience analysis to big ideas.
Data informs cut-through creative, carving an emotional bridge between you and your customer. Data determines the strength or weakness of your communication programs because without research you simply can’t set strong objectives. Without research you can’t measure the impact of your work on business results.
There was a time in the not-so-distant past that communication professionals planned in a vacuum. Not using data to inform strategy and creative execution is like shooting an arrow at a target in the dark, hoping to hit the bullseye.
Driven by Data explores how companies are using sophisticated analytics and rich data, finding the information they need to hit the bullseye every time, every step of the way.
The conference program is packed with experts sharing their techniques, tools, and takeaways to build a strong, research-based foundation for your projects.