- 1:00 pm - 5:00 pm
- Calgary Petroleum Club, Cardium Room - 319 5 Ave SW, Calgary, AB
- May 16, 2024
The world moves fast, and as professional communicators we must learn how to shift our comms to meet the ever-evolving needs of our people, organizations and communities. Join us for a professional development double-header featuring two highly topical sessions plus a networking cocktail hour (4-5 p.m.) to connect with fellow communicators.
Session: How Communications Can Best Support the Sustainability Function
Speaker: Marie Jurcevic, Co-founder of Diversity in Sustainability & Sustainability Lead at ARC Resources
Sustainability practitioners and communications teams work in tandem to help organizations translate sustainability strategies, goals and objectives into stories that help stakeholders better understand an organization’s commitment to sustainability. Sustainability communication is essential to embedding sustainability culture into an organization, reporting performance, demonstrating accountability and engaging stakeholders. Through this session, attendees will learn about the evolving sustainability landscape as it relates to sustainability and/or environmental, social and governance disclosure as well as strategies to help embed sustainability culture into an organization. Join us to help enhance your existing sustainability communications strategy.
Session: Combatting Misinformation: Strategies for Authentic Engagement in a Post-Truth Era
Speaker: Candace Denison, Communications & Engagement Manager Rocky View County*
In the contemporary digital landscape, engagement experts face a formidable challenge: the swift spread of misinformation and disinformation. Such false narratives jeopardize the integrity of engagement initiatives, diminish public trust, and hinder effective governance. Tailored for the engagement community, this session delves into cutting-edge research on these phenomena. It goes beyond diagnostics, offering actionable strategies to neutralize misinformation’s impact. Attendees will acquire tools to bolster the authenticity of their communications and engagement. Join us to fortify your planning approach in a post-truth world.
*Candace is also presenting at the IABC World Conference in June.
Tickets:
IABC Calgary members: $85
Non-members: $120
IABC Calgary student members: $55
Student non-members $65
Tickets include both professional development sessions, networking cocktail hour, light refreshments and one drink ticket (alcoholic and non-alcoholic options).
Registration is limited – only 40 spots available!
Event Sponsored by:
