Summary of Position
The Communications Specialist is a highly organized, collaborative, and skilled communications professional who works closely with the seven Primary Care Networks (PCNs) in the Calgary area to help execute the Calgary Zone communications plan. The Communications Specialist plays a key role in the development and execution of the Zone’s social media strategy, as well as various other internal and external communications strategies and tools. As a member of the Calgary Zone Business Unit, the Communications Specialist supports the delivery of the Calgary Zone Service Plan, which details how Calgary area PCNs and their Alberta Health Services partner deliver primary health care services to local residents.

Responsibilities:

Key aspects of the position may include, but are not limited to:

• Lead content creation, strategy and planning for the Calgary/Alberta PCN social media strategy, in collaboration with other PCNs
• Support website management for PCN websites including Alberta Find a Doctor and Specialist Link (Content Management System, Google Analytics, etc.)
• Under the direction of the Communications Director, conduct activities to support the execution of activities as outlined in the Zone communications plan and Zone Service Plan
• These activities include, but are not limited to, writing or editing newsletters, creating or updating materials such as clinical pathways, hosting webinars and liaising with Primary Care Network communications staff in the Calgary area and throughout Alberta
• Support the Calgary Zone Business Unit in all aspects of delivering on the Zone Service Plan, which could include event and strategic meeting management and organization, and editing and creation of materials, among other things. This position may be assigned other tasks, as needed.

Qualifications
Education/Certification

• University degree or equivalent
• Diploma or certification in communications or a related field, such as public relations, media, social media, etc.
• Membership and/or accreditation with IABC or CPRS considered an asset

Experience:

• Minimum 2+ years of experience in a communications role
• Demonstrated aptitude for developing and executing social media campaigns

Knowledge, Skills & Abilities:

• Outstanding communication and interpersonal abilities
• Proven work experience as a Social Media Coordinator or similar role
• Expertise in multiple social media platforms and social media best practices
• In-depth knowledge of SEO, keyword research and Google Analytics
• Ability to deliver creative content (text, image and video)
• Demonstrated strong writing and editing skills
• Experience with Content Management Systems
• Some HTML knowledge preferred
• Experience using graphic design software, such as Canva, Adobe Creative Suite

*Please note: This position is virtual but in-person attendance at meetings may be required