Have you ever been frustrated searching for the perfect images to support your social media captions? Or finding photos and graphics for your presentations or newsletters?

Imagine describing your ideal visual, typing a few simple text commands, and voilà – an image that matches your vision materializes on your screen. It’s not an imaginary process; it’s the incredible reality offered by Artificial Intelligence (AI) technology! The key lies in selecting the right program and mastering the art of writing precise commands to bring your envisioned visuals to life.

Many image-generating AIs flood the market today, and quite a few companies are jumping on board, adding them as extras to their lineup of services. Some of the most popular ones include Midjourney AI, Leonardo, Dall-E, Canva, Descript, Stable Diffusion and Adobe Photoshop.

However, the quality of the images you receive depends on the AI tool you use. Some are significantly more advanced, provide better customization, and create superior images. One of the best is Midjourney AI, an AI image generator that nails both photorealistic images and stunning graphics. Choosing a top-notch AI like Midjourney AI amps up the odds of getting those spot-on visuals that scream ‘perfect for your communications!’

Another thing to consider with AIs is how much you can customize the image. Many AIs only allow adding a single, simple text prompt but won’t let you customize the visual. Midjourney AI has many options for customization, such as a prompt which enables you to specify what you don’t want in the image, weighting parts of the command that you wish to prioritize, blending multiple images together, and adjusting the final images. There’s even a face swap option which allows you to add your own face to some of the images!

Now, let’s talk about AI image-generation prompts. Similar to other AIs, like Chat GPT, your level of success with the results depends on the quality of your text prompts.

For example, entering the simple text prompt “a woman” leaves much of the image creation up to the AI. A prompt like this will be much more specific: “a photo of a 40-year-old woman, sitting at a desk, by a window, laptop open on desk, natural light, focus on the woman, the woman is smiling, teal colours.” While the image of “a woman” is creative and beautiful, chances are it won’t fit your brand colours or be an image you can use to support a particular social media post, blog article or marketing campaign.

AI image generation is like baking a cake – you need key ingredients to make it tasty! Here are some key elements you can include in your prompt to tailor the image to your brand’s needs:

  • Who/What (person or object)
  • Location (e.g. office, café, coworking space, home, park)
  • Props (e.g. laptop, coffee cup, book)
  • Colour scheme (ask for colours that match your brand colours)
  • Aspect ratio (e.g. 16:9 (long banner), 1:1 (square), 4:5 (social crop))
  • Lighting (e.g. natural, artificial lighting, specific photography lighting like Rembrandt)
  • Image medium (e.g. photo, illustration, sketch, graphic)
  • Expressions & emotions (e.g. smiling, angry, happy, sad, joy)

At its core, AI image generation represents the cutting edge of creativity and tech merging into a visual wonderland. It’s like having a magic wand for crafting visuals that speak volumes about your brand. With AI image generation, the future of storytelling looks promising, offering brands a unique canvas to paint their narratives and stand out in the world of communication. So, here’s to embracing the creative magic of AI and painting vibrant stories that captivate and linger in the minds of audiences!

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