I fell into the profession after covering a leave for someone back in the early days of my career. During that time, I was lucky enough to have great Communications mentors who encouraged me to pursu
e the profession as more than just a short-term opportunity. Since then, I have spent more than a decade in the energy sector, in all different areas of Communications, but specializing in corporate brand management, digital marketing, and storytelling.
My advice for others: don’t get stuck in a rut! Our field is ever-changing and as experts in the space we have to be nimble and adaptable, and our approach should be innovative so we can have an impact with our desired target audiences. If you find yourself dusting off the same old communications strategy time and time again, take another look and see what you can do new or differently.
I have been involved in IABC as a member for many years, participating in member events, networking and professional development. When I started out in the Communications field, IABC was key in my professional development and in expanding my network. I remember some of my early career mentors had the ABC designation and were very engaged with their local IABC chapters and I always aspired to one day work towards a Communications Professional designation. A couple of years ago, I decided it was time to pursue either the CMP or SCMP designation and set my mind to applying. After reviewing all the requirements and paperwork for both, I learned I was eligible for the SCMP — so I decided to go for it!
The process for completing the paperwork and application for the SCMP was relatively straightforward and I received notification that I was eligible to write the exam in short order. However, studying for the exam was a longer process for me as I wanted to make sure I had reviewed the right material and completed enough prep before taking the exam. One of the biggest challenges for me personally was being nervous about the test!
Eventually after six months of slow studying, I decided to book the exam and work towards that date, which helped further motivate my studying habits. My advice is to prepare, study and then just go for it! A lot of the SCMP exam is about your experience in the field. If you have been working in communications for years — as is required — chances are you already have a solid base of knowledge to rely on. But, don’t forget to brush up on any weaker areas where you have less work/real world experience.
Building your network through IABC and tapping into the expertise of fellow communications professionals can have such a positive impact on your career development. I always want to keep learning and growing in my career. I am passionate about communications and have spent over 17 years in the field and wanted to take the next step in terms of formalizing some of my experience through a designation.
In retrospect, I waited a long time to pursue the designation. Make sure you know the requirements for each designation and once you are eligible, pursue it. Don’t wait!
We thank Colleen for sharing her SCMP insights with us and hope it motivates you to get certified. To learn more about the process and requirements, please click here.
If you are interested in being profiled for our SCMP/ CMP Member Spotlight Series, please email us at calgary-communications@iabc.com
