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How can you know if your internal communication goals are in line with others in your industry? Use ContactMonkey’s Internal Email Benchmark Report to create competitive KPIs for your internal communications.
Download ContactMonkey’s free Internal Email Benchmark Report for 2024
Why You Need ContactMonkey’s Internal Email Benchmark Report
Internal communications are the backbone of every business’ success. Ensure your internal communication performance stays competitive using the strategic intelligence found in our easy-to-read report. You’ll find useful resources like:
Averages on key internal communication metrics
Learn the baseline performance you should expect from your internal communications with our report. Here are a few insights from our report:
- Average email open rate across all industries: 69%
- Average click-through rate across all industries: 10%
- Average click-to-open rate across all industries: 14%
- Average read times across all industries:
- Glanced (1–3 seconds): 36%
- Skimmed (>3–9 seconds): 27%
- Read (>9 seconds): 37%
This data can be used as a baseline for more comprehensive insights into your industry-specific internal communications performance. Once you begin measuring your own internal communication metrics, you’ll develop more accurate KPIs for your organization.
Internal communication metrics by industry
Get even more insight by comparing your internal communication performance against others in your industry. Industry-specific metrics help provide clarity and context for your own internal comms metrics.
Our report provides in-depth details on IC performance across the following industries:
- Automotive
- Construction
- Consulting
- Consumer
- Education
- Financial Services
- Food & Beverage
- Government
- Hospital & Healthcare
- Insurance
- Law
- Media & Entertainment
- Mining & Metals
- Not-for-Profit
- Pharmaceuticals
- Real Estate
- Retail
- Technology
- Telecommunications
- Utilities
Tips and strategies for improving your internal communication performance
Our Internal Email Benchmark Report also provides you with practical steps you can take to improve your internal communication performance.
Learn how to improve your open and click-through rates, schedule your emails for better engagement, write better emails, and much more. The more you know about how your internal emails perform, the better you’ll be able to refine and optimize your content and show
improvement over time.
How ContactMonkey Helps You Achieve Your Internal Communication Goals
At ContactMonkey, your internal communication success is our success. Using our all-in-one internal communication platform, you can create, send, and track internal emails and newsletters while nurturing employee engagement via employee surveys and feedback. Sign up
today to get a free 14-day trial of ContactMonkey.
