Welcome to the IABC/Calgary blog
Search blogs by category or scroll for the latest news, content and happenings. We welcome blog contributions from all members. If you would like to contribute a blog please contact
calgary-communications@iabc.com-
Change the Playbook: Leverage Marketing Principles to Engage Your C-suite
“We’re so much more than t-shirts and buttons!” This is an all too familiar refrain heard among marketing team leads. Whether expressed in the board room or screamed internally, it’s often in response to leaders who mistake marketing for advertising or promotion..
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Setting Digital Boundaries at Work: Tips for Communicators
A Team Blind study conducted in February 2020 found that 75 percent of marketing and communications professionals reported feeling burned out. Not surprisingly, this was the most of any job function surveyed — with the number one reason being an unmanageable workload. The World.
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Four Ways to Maximize Social Media on a Limited Budget
“There’s just so much noise, you can’t afford to put out content that isn’t relevant to people.” – Sam Paterson Most marketers are on a tight budget. In fact, according to a July 2021 article in Forbes, marketing budgets south of the.
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