Welcome to the IABC/Calgary blog
Search blogs by category or scroll for the latest news, content and happenings. We welcome blog contributions from all members. If you would like to contribute a blog please contact
calgary-communications@iabc.com-
Treat, or Trick? The Downside to Vanity Metrics and a Focus on Actionable Insights
“Vanity metrics include data such as social media followers, page views, subscribers, and other flashy analytics that are satisfying on paper, but don't move the needle for your business goals.” - HubSpot The Treat It’s true, vanity metrics look good. You’ve.
Continue Reading » -
Member Spotlight: Jenny Spurr
Jenny Spurr has been an IABC member since 2012. As a devoted member, she is participating in the IABC Mentorship program in her third year as a mentor to counsel and encourage emerging professionals on their journey. Jenny is inspired every day.
Continue Reading » -
Creating meaningful mentorship connections in an era of physical distancing
By Kristin McVeigh, Co-Director IABC/Calgary, Career Services (Mentorship) Mentorship relationships typically include chats over coffee, attending professional development and networking events and even the occasional meal. In the IABC/Calgary Mentorship Program, we are always looking for unique ways to stay connected. This year.
Continue Reading »
